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to platform the movie off of the fall film festival troika word-of-mouth, much like Lionsgate’s did with La La Land. However, even in pre-pandemic times, what’s been hanging around the release calendar, which Warners had to always stay clear of, is another Hispanic-themed musical, and that’s Amblin/20th Century Studios/Disney’s reboot of West Side Story from Steven Spielberg, which is scheduled for theatrical release on Dec. In an ideal box office marketplace, it would have been best for Warner Bros. Rather, it’s a smaller musical, beloved by the composer/lyricist/multihyphenate’s core fan base. Warner BrosĪs we mentioned yesterday, In the Heights’ underperformance, after lofty $20M+ opening weekend projections, boils down to its IP: It’s not Miranda’s Hamilton, which redefined the Broadway musical and became a sensation by taking an American founding fathers story, setting it to rap, with diverse casting. Unfortunately, it was the audience who did not. was everywhere with In the Heights. Everywhere I turned, on every network, there was an ad.” And that’s not a ding to the Burbank, CA lot it’s what a filmmaker wants, especially on a diversity project such as In the Heights, with a fresh- faced cast: They want to know that the studio truly has their best intentions and their backs. stands at $109M.Īs one rival marketing exec told me this weekend, “Warner Bros. A Quiet Place Part II‘s domestic running B.O. Chu-directed, Lin-Manuel Miranda musical In the Heights for the top spot at the weekend box office, $11.7M to $11.4M. SUNDAY UPDATE: Paramount’s A Quiet Place Part II in its third weekend has beaten Warner Bros. Jackson action comedy sequel The Hitman’s Wife’s Bodyguard, while Focus Features will have their Edgar Wright-directed documentary Sparks Brothers in moderate release. This Friday, the big summer release is Lionsgate’s Ryan Reynolds-Samuel L. movies are day-and-date for their initial 31 days with HBO Max. Conjuring 3 made $2.78M on Sunday (as opposed to $2.5M), while Peter Rabbit 2 did $2.55M (versus $2.75M).īoth A Quiet Place Part II and Peter Rabbit 2 are being released with a theatrical window, while the Warner Bros. Warner Bros’ New Line’s Conjuring: The Devil Made Me Do Itin its second weekend was able to out-peg Sony’s opener Peter Rabbit 2: The Runaway, $10.3M to $10.2M for third place.

Mob Drama 'Wise Guys' From Director Barry Levinson * BB Streaming Availability Data analyzes VOD trends across more than 600,000 pieces of content on 1,800 streaming platforms globally.Robert De Niro To Star In Warner Bros. Top 25 Most Viewed Horror Movies in the U.S.

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Check out the full list below, which includes five “Halloween” movies and three “Scream” movies, too.

Major ad-supported services rank high when it comes to horror movie titles including Tubi, Vudu, The Roku Channel, and PlutoTV.Īnd with Halloween right around the corner, what horror movies are viewers watching? We compiled a list of Top 25 Most Viewed Horror Movies in the U.S.

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Netflix and Hulu have the most horror TV series among “Big 5” SVOD services.Peacock’s recent “Halloween Kills” was a huge horror hit for the service.

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Paramount Plus and Peacock both have more horror movie titles than Netflix, HBO Max, and Disney+.

Shudder, the streaming service dedicated to horror, has more titles than Hulu.

Amazon Prime Video leads the “Big 5” SVOD services when it comes to horror movie titles followed by Hulu, Netflix, HBO Max and Disney+.

So which platforms are winning viewers over with the most horror content and how does it play into the streaming wars? Here are a few key points you should know: This is significant as this genre is a key way for smaller platforms to differentiate themselves and attract viewers. platforms offer the largest horror libraries. Horror content hit a record 18% market share this year and every major streaming service seems to be providing a hub to engage viewers around this film and TV content leading into Halloween.ĭata from our partner, BB*, a market research and consultancy company specialized in the media and entertainment industry, highlights which U.S. The horror genre is more popular than ever.

TV Time™ TV & Movie consumer tracking app.

Our Unique Data Sets Predictive Metrics, Insight & Metadata.

Whip Media Exchange Licensing & Research Platform.